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  • About

    About Us

    Learn more about Avenara and who stays behind it

  • Larisa Ivanova - Founder of Avenara

    About Larisa Ivanova
    – founder of Avenara

    Real-life strategy to reach your goals.

    Larisa Ivanova has over 8 years of experience in video optimization and strategy, backed by a degree in Psychology and a strong background in marketing. She is the founder of Avenara consultancy, dedicated to helping small and medium-sized businesses grow through YouTube. With additional expertise in event management and organization, Larisa brings a unique perspective that blends behavioral science with digital strategy, making Video SEO her true superpower.

    We strive for diversity across the globe

    About Avenara

    Avenara is a small consultancy focused on YouTube SEO and Video growth strategy.
    As a company, we work with many partners, assuring our clients receive the best plan of action possible.

    From drafting the best custom strategy to accomplishing long-term goals, Avenara is the consultancy that takes care of the importance of human-optimized video content.

    Avenara logo - large

    Avenara’s Services

    Avenara’s Partners

    Avenara's Partner - Advantage
    Avenara's Partner - clearWare
    Avenara's Partner - growIT
    Avenara's Partner - WiM-BG
    MLforSEO-LOGO

    Hear it from them:

    Teodor Todorov

    CTO of clearWare & nPloy / Founder of growIT

    Teodor Todorov

    “Larisa got me out of this state of not producing and helped me get my first videos ready to publish. Using the right approach to help me get out of the prison of my own psychology, she is my mentor, coach, producer, channel optimizer, and partner to help me turn my vision into real content”

    Lilyana Vladova

    profitrack.bg

    Lilyana Vladova

    “Larisa worked quickly and professionally on setting up the YouTube channel for ProfiTrack and uploading the first videos. Communication with her is clear and pleasant, and she responded to our inquiries in a timely and adequate manner. Her work brings a sense of structure and ease.”

    Stefka Georgieva

    Founder of Advantage Marketing Agency

    Stefka Georgieva

    “Working with Larisa & Avenara is not only effective, but also extremely easy. The work process is organized, which is a great convenience for me, and the results are evident: 38% more followers in three months. And most importantly for me—our content reaches the right audience!”

    Frequently Asked Questions

    If your answer is not in here, feel free to contact us.

    What is Video SEO and why does it matter?2025-09-02T09:12:50+00:00

    Video SEO is the practice of making your videos discoverable on YouTube and Google via research-driven titles, descriptions, structure, and thumbnails. Done right, it increases qualified views, subscriber growth, and conversions – not just vanity metrics.

    How is Avenara different from a typical marketing agency?2025-09-02T09:12:40+00:00

    Avenara specializes in video optimization and strategy. We pair audience psychology with data (keywords, retention, CTR, watch time) to bridge creativity and measurable performance. You get a repeatable growth system, not one-off uploads.

    Do I need an existing YouTube channel to work with Avenara?2025-09-02T09:07:35+00:00

    Not at all. We work with both established creators and businesses who are just starting out. Whether you need a complete YouTube channel setup, an audit of your current performance, or ongoing optimization support, Avenara builds a strategy tailored to your starting point

    How long does it take to see results from Video SEO?2025-09-02T09:12:30+00:00

    Results vary depending on your niche, content consistency, and competition, but most clients notice significant improvements in visibility and engagement within the first 3–6 months. Video SEO is a long-term growth system — it compounds over time, turning your content into a lasting asset that continues to drive views, subscribers, and conversions.

    What services does Avenara offer?2025-09-02T09:12:18+00:00

    Our services include

    • channel and content audits;
    • keyword, topic, and content strategy;
    • optimization of titles, descriptions, chapters, tags, thumbnails, and structure;
    • analytics and reporting (retention, CTR, search visibility);
    • and growth systems and roadmaps for publishing cadence, testing plan,s and workflows.
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